From a vision to a global concern

In 1984, entrepreneur Thomas Sabo laid the foundations for a company that was to become the embodiment of high-end silver jewellery within a period of just a few years. Since then, the brand has internationally made a name for itself with hand-finished creations and a constantly-growing watches segment. With more than 1,200 employees  own points-of-sale and a sales and distribution operation that includes 70 countries, the THOMAS SABO Group is today one of the leading premium-sector jewellery and watch suppliers. This position is strengthened by the in-house E-Commerce operations as well as long-term relationships with well-known jewellers and business partners throughout the world. Since the brand was founded, the name THOMAS SABO has been a clear promise of quality for the company's global and responsible thinking in relation to customers, business relationships, society and the environment.

„I believe my responsibility lies in responding to the growing challenges of retail with cohesiveness and flexibility. Both today and in the future.“

Thomas Sabo, Company founder

With passion and charisma

As a medium-sized, owner-run enterprise, we have retained the values and the pioneering spirit of a family company. Our heart beats for people who are committed, dynamic and innovative. Our designs are personal, unique and emotive – and we love creating new ones every day.


Always in tune with the times

Small creations with a huge impact: Our entire range of jewellery and watches is created by a team of international designers at our headquarters in Lauf an der Pegnitz – generating quite a furore throughout the world. We present our collections twice a year to coincide with the big prêt-à-porter shows in Paris, Milan and New York. Precisely those places where trends are set. Always the focus of all THOMAS SABO designs: glamorous charisma, a unique look and modern diversity. Whether a spectacular pendant crafted from Sterling silver or a luxurious bracelet with hand-cut stones, whether a unique eye-catcher for an elegant business outfit or a dazzling addition to a fabulous party dress: all items bearing our name make a real statement. And can be beautifully combined with each other.

> Discover more about our creations here

Where it all happens

It is at the international company headquarters in Lauf an der Pegnitz where everything comes together. This small town in the Franconian region of Germany has – with its around 500 employees – been home to the THOMAS SABO Group since it was established. This is also the centre of our creative energy and where our creative, marketing and sales and distribution divisions are located. It is where all our global activities are controlled and managed. Here, we have – with the new company building completed in 2016 – created a space that reflects our passion for modern design.

> Discover more about our corporate philosophy here


Our story begins on May 8, 1984. Young entrepreneur Thomas Sabo enters the silver jewellery market with his own business. He has his designs manufactured in Asia and sells them to selected traders at specialist fairs.
The very first best-seller: Thomas Sabo makes his breakthrough with an ear cuff. Inspired by the rebellious look of London Punks, this en-vogue item of jewellery becomes the fashion statement for an entire generation.
One important source of support behind Thomas Sabo is his father, Franz Sabo – responsible for the family character of the company as the senior boss over the course of many years.
At the end of the 1980s, self-made man Thomas Sabo develops the THOMAS SABO concept with a growing team of employees.

The innovation of selling and distributing jewellery under a brand name revolutionises the silver jewellery market and proves to be hugely popular with traders and jewellers.
Thomas Sabo employs talented graphic designer Susanne Kölbli as the head designer for his upwardly-mobile company. Until 2020 she will be responsible for the style of THOMAS SABO as Creative Director side by side with Thomas Sabo.
Due to the huge demand, Thomas Sabo is able to fulfil a further vision: establishing his own stores. The first THOMAS SABO shop opens on October 1, 1998 at Große Bockenheimer Straße 6 in the heart of Frankfurt.
The site to date at Eschenauer Straße in Lauf an der Pegnitz is now too small for the constantly growing number of employees and the companies moves to its new HQ at Martin-Luther-Straße 20 in March.
‘Love, Luck, Fashion & Passion’ – this is the motto with which Thomas Sabo and Susanne Kölbli transform the classic charm bracelet into a super-cool fashion must-have with personal design. The passion for collecting these small charm pendants among customers exceeds all expectations. The Charm Club is born, driving the international expansion of THOMAS SABO forward, as the collection unites people of all ages and nationalities.
From 2006, THOMAS SABO intensifies its own advertising in European fashion and lifestyle magazines such as ELLE, Marie Claire and Vogue. From 2008, the campaign is expanded internationally to include markets such as Canada and countries in Asia.
Establishment of the THOMAS SABO Foundation: The focus of the foundation is on regional and international charity projects for children and adolescents.

With the Rebel at heart Collection and its expressive designs crafted from blackened 925 Sterling silver, THOMAS SABO starts tapping into the men’s market.
As of July 1, 2008, there are for the very first time more than 200 employees working at the THOMAS SABO company headquarters in Lauf an der Pegnitz.
The THOMAS SABO product portfolio is expanded to include a line of watches. Here, the watches draw on the self-confident design codes of the jewellery collections for the iconic details on the dials, such as skulls and snakes.
The company continues to expand and extends its image as a lifestyle brand by launching its own beauty line.
In December 2012, a further decisive foundation stone is laid with the purchase of a 33,000 m2 plot: this marks the beginning of the new company headquarters. With this, THOMAS SABO clearly commits himself to the metropolitan region of Nuremberg. In honour of the brand and its preference for the material, the town of Lauf an der Pegnitz awards the street on which the new company headquarters are located a very special name: Silberstraße (Silver Street).
Following a complete remodelling and expansion of the shop floor space, the flagship store at Seilergasse 4 in Vienna celebrates its reopening. With its modern, geometric design and the elegant black counters, it becomes a symbol for the future direction of THOMAS SABO. It is followed by flagship stores at exclusive locations such as London, Paris and Zurich, which offer a unique insight into the world of the brand and strengthen its international image.
THOMAS SABO breaks new ground: fine jewellery. The Fine Jewellery Collection dazzles with the most exquisite materials and the positive style full of life energy that is so characteristic of the brand.

THOMAS SABO once again proves its innovative spirit in the Sterling silver segment. 2014 sees the market launch of the Far East-inspired Karma Beads, followed by the unveiling of the engravable Love Bridge range a year later.
A new chapter begins: around 500 employees relocate to the newly-constructed international company headquarters in Lauf an der Pegnitz. The headquarters make a real statement with the modern, straight-lined design. With the generous administrative and logistics area, it has been scaled to cater for additional employees and sustainable growth. A few months later, the Nuremberg THOMAS SABO shop celebrates its reopening as a flagship store.
The THOMAS SABO guiding principle of ‘Together’ is established: Across all sales channels, this new and sustainable advertising concept is now fundamental to the language of the campaign. Meanwhile, the course of expansion continues: The region of Asia forms the particular focus for 2017.

THOMAS SABO is also making headlines with a design collaboration: For the first time, THOMAS SABO Edition models of the A-Class by Mercedes-Benz are adorned with iconic design highlights such as the the fleur-de-lis motif of the men’s Rebel at heart Collection and the Arabesque motif of the ladies’ Glam & Soul Collection.
Sophisticated, expressive and traversing all generations: With the launch of the Generation Charm Club Collection from 16 February 2018, THOMAS SABO is reinventing the world of the Charm. The global campaign combines high fashion looks with enthusiasm for jewellery and a completely new expression of the wearer’s own personality.
In the 35th year since the company was founded, THOMAS SABO is expanding its product portfolio again and presenting its own eyewear line for the first time. From now on, iconic applications will adorn sunglasses that are rich in detail and showcase the DNA of THOMAS SABO.
The new, individual store design concept of the opened THOMAS SABO premium store in Munich's Perusastraße welcomes with natural materials such as walnut wood and marble and a light, airy interior.

In future, a steadily growing number of TS EXCLUSIVE jewellery pieces will be available in the brand's own stores: the handcrafted designs in characteristic THOMAS SABO style are also available via the brand's own online shop.



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