As one of the internationally-leading companies in the jewellery and watches segment, our Sales and Distribution division covers the areas of Retail, E-Commerce and Specialist Retail Partners. What is essential in the case of this many channels is an overriding, seamless structure and coordination, along with the targeted selection of points-of-sale which ensures that our collections are presented in a high-end, brand-appropriate environment.

Our sales & distribution channels

The THOMAS SABO retail operations are conducted through selected national and international points-of-sale. Here, we base the business on three channels:


190 stores bring our diverse collections to life in 25 countries.


Around 1.2 million customers per month visit our Website: Cooperations with selected premium online retail players support the continual expansion of our online shop. 

Specialist Retail Partners

Worldwide, more than 2100 selected jewellers and department stores in around 70 countries today rely on the punctual delivery of our designs. As sales & distribution experts, we support these with tailor-made interior space solutions along with a sophisticated B2B service System.   

Retail: THOMAS SABO stores

Individual, unique, diverse: purchasing an item of jewellery is just as special as the item of jewellery itself. Which is why we at THOMAS SABO pay the greatest attention to making this moment an absolutely unique experience. We design our shops and sales spaces with precisely the same attention to detail as we award our necklaces, bangles, rings and watches – and underline the exclusive look with first-class service targeted at making the dreams of all our customers come true.

The stores

We operate more than 190 exclusive THOMAS SABO Retail sales spaces throughout the world. These include our own stores, shop-in-shops in selected department stores and our most prominent calling card: the THOMAS SABO flagship stores and premium stores, with which we are represented in strategically important cities – like Vienna, Paris, Munich, Nuremberg, Frankfurt, Stuttgart, Hamburg, Zurich and Stockholm – in absolutely top retail locations. 

The look

All THOMAS SABO shops are totally captivating with their unique design and high recognition value. Modern, black-lacquered furniture and inspiring campaign motifs guide the eye to what is important: the items of jewellery, presented in brightly-illuminated display cabinets with considerable attention to detail. The exclusive shopping experience is rounded off by the in-house engraving studios: here, customers can have items of jewellery from the Love Bridge range personalised – immediately and on-site.

A particular highlight are the THOMAS SABO flagship stores in selected cities – veritable treasure troves that – with their customised look – have a real wow factor: modern design classics mixed with antiques and bespoke one-offs, along with exclusive silver-leaf wallpaper, wall installations, lamps... Each flagship store is a world in itself.


USA, Canada, Caribbean, Colombia, Mexico, Panama, Paraguay


Germany, Austria, Switzerland, United Kingdom, Ireland, Sweden, Norway, Finland, France, Spain, Portugal, Belgium, Netherlands, Luxembourg, Italy, Malta, Bulgaria, Estonia, Hungary, Latvia, Lithuania, Romania, Slovakia, Russia, Ukraine


South Africa

Middle East South-West Asia

Israel, Lebanon, Kuwait, United Arab Emirates, Azerbaijan, Turkey


Indonesia, Malaysia, Mongolia, Philippines, South Korea, Taiwan, Thailand, Australia

Shop Finder

Find a THOMAS SABO shop near you with our Shop Finder.

Shop finder

E-Commerce: THOMAS SABO online

One Website, more than 2,000 unique designs: Our online presence is almost as diverse as life itself – and just a click away. On, visitors to our online shop can delve into a comprehensive brand and shopping experience. Detailed product and price information can be accessed on any terminal device at any time. Furthermore, we offer a whole range of news, stories and background information from the world of THOMAS SABO with the THOMAS SABO Magazine.

As a result of the close links to our social media – Facebook, Twitter, Instagram, Snapchat, YouTube and Pinterest – we are always interacting directly with our customers.

> New offers every day and always worth a visit:

Specialist Retail Partners: THOMAS SABO as a reliable partner

We have been collaborating with leading retailers across the globe for more than 35 years now. More than 2,900 premium jewellers and department stores have meanwhile become part of our success story. The B2B division of the company pays special attention to the development of tailor-made, one-off solutions. To this end, we offer all jewellery and watch specialist retail partners comprehensive service: we provide support with our comprehensive partner programme, high-end shop and sales space concept, punctual delivery service, easy-to-use ordering platform, an online learning platform with product and sales training for specialist retail partners – the THOMAS SABO Partner Academy – and intensive customer liaison through our Field Service.

> You are already a partner of THOMAS SABO? Here you can log into our B2B Portal.

Our service

Consultation & customer care

We want THOMAS SABO to be the number one choice for customers and business partners worldwide. For this reason, our Retail and Specialist Retail Partner concept is rounded off by a comprehensive range of services that we are continually refining and improving. One example of our commitment is the award-winning THOMAS SABO Academy: this online learning platform offers our international shop personnel optimum product and sales training – independent of location and time zone. Thanks to our worldwide subsidiaries, we are also able to offer cross-sales channel customer service outside our own stores.

Sustainability & speed

We strive to create long-term relationships with our customers and partners. For this reason, we regard ourselves not only as developers and marketing specialists, but also as service providers. The axis of our activities is the new logistics centre – which was opened in 2016 – at our headquarters in Lauf an der Pegnitz. State-of-the-art technologies and sophisticated process automation ensure swift processing of all procedures relating to deliveries – from the order, dispatch all the way through to managing product returns.


Our story begins on May 8, 1984. Young entrepreneur Thomas Sabo enters the silver jewellery market with his own business. He has his designs manufactured in Asia and sells them to selected traders at specialist fairs.
The very first best-seller: Thomas Sabo makes his breakthrough with an ear cuff. Inspired by the rebellious look of London Punks, this en-vogue item of jewellery becomes the fashion statement for an entire generation.
One important source of support behind Thomas Sabo is his father, Franz Sabo – responsible for the family character of the company as the senior boss over the course of many years.
At the end of the 1980s, self-made man Thomas Sabo develops the THOMAS SABO concept with a growing team of employees.

The innovation of selling and distributing jewellery under a brand name revolutionises the silver jewellery market and proves to be hugely popular with traders and jewellers.
Thomas Sabo employs talented graphic designer Susanne Kölbli as the head designer for his upwardly-mobile company. Until 2020 she will be responsible for the style of THOMAS SABO as Creative Director side by side with Thomas Sabo.
Due to the huge demand, Thomas Sabo is able to fulfil a further vision: establishing his own stores. The first THOMAS SABO shop opens on October 1, 1998 at Große Bockenheimer Straße 6 in the heart of Frankfurt.
The site to date at Eschenauer Straße in Lauf an der Pegnitz is now too small for the constantly growing number of employees and the companies moves to its new HQ at Martin-Luther-Straße 20 in March.
‘Love, Luck, Fashion & Passion’ – this is the motto with which Thomas Sabo and Susanne Kölbli transform the classic charm bracelet into a super-cool fashion must-have with personal design. The passion for collecting these small charm pendants among customers exceeds all expectations. The Charm Club is born, driving the international expansion of THOMAS SABO forward, as the collection unites people of all ages and nationalities.
From 2006, THOMAS SABO intensifies its own advertising in European fashion and lifestyle magazines such as ELLE, Marie Claire and Vogue. From 2008, the campaign is expanded internationally to include markets such as Canada and countries in Asia.
Establishment of the THOMAS SABO Foundation: The focus of the foundation is on regional and international charity projects for children and adolescents.

With the Rebel at heart Collection and its expressive designs crafted from blackened 925 Sterling silver, THOMAS SABO starts tapping into the men’s market.
As of July 1, 2008, there are for the very first time more than 200 employees working at the THOMAS SABO company headquarters in Lauf an der Pegnitz.
The THOMAS SABO product portfolio is expanded to include a line of watches. Here, the watches draw on the self-confident design codes of the jewellery collections for the iconic details on the dials, such as skulls and snakes.
The company continues to expand and extends its image as a lifestyle brand by launching its own beauty line.
In December 2012, a further decisive foundation stone is laid with the purchase of a 33,000 m2 plot: this marks the beginning of the new company headquarters. With this, THOMAS SABO clearly commits himself to the metropolitan region of Nuremberg. In honour of the brand and its preference for the material, the town of Lauf an der Pegnitz awards the street on which the new company headquarters are located a very special name: Silberstraße (Silver Street).
Following a complete remodelling and expansion of the shop floor space, the flagship store at Seilergasse 4 in Vienna celebrates its reopening. With its modern, geometric design and the elegant black counters, it becomes a symbol for the future direction of THOMAS SABO. It is followed by flagship stores at exclusive locations such as London, Paris and Zurich, which offer a unique insight into the world of the brand and strengthen its international image.
THOMAS SABO breaks new ground: fine jewellery. The Fine Jewellery Collection dazzles with the most exquisite materials and the positive style full of life energy that is so characteristic of the brand.

THOMAS SABO once again proves its innovative spirit in the Sterling silver segment. 2014 sees the market launch of the Far East-inspired Karma Beads, followed by the unveiling of the engravable Love Bridge range a year later.
A new chapter begins: around 500 employees relocate to the newly-constructed international company headquarters in Lauf an der Pegnitz. The headquarters make a real statement with the modern, straight-lined design. With the generous administrative and logistics area, it has been scaled to cater for additional employees and sustainable growth. A few months later, the Nuremberg THOMAS SABO shop celebrates its reopening as a flagship store.
The THOMAS SABO guiding principle of ‘Together’ is established: Across all sales channels, this new and sustainable advertising concept is now fundamental to the language of the campaign. Meanwhile, the course of expansion continues: The region of Asia forms the particular focus for 2017.

THOMAS SABO is also making headlines with a design collaboration: For the first time, THOMAS SABO Edition models of the A-Class by Mercedes-Benz are adorned with iconic design highlights such as the the fleur-de-lis motif of the men’s Rebel at heart Collection and the Arabesque motif of the ladies’ Glam & Soul Collection.
Sophisticated, expressive and traversing all generations: With the launch of the Generation Charm Club Collection from 16 February 2018, THOMAS SABO is reinventing the world of the Charm. The global campaign combines high fashion looks with enthusiasm for jewellery and a completely new expression of the wearer’s own personality.
In the 35th year since the company was founded, THOMAS SABO is expanding its product portfolio again and presenting its own eyewear line for the first time. From now on, iconic applications will adorn sunglasses that are rich in detail and showcase the DNA of THOMAS SABO.

At the same time, under the motto "THOMAS SABO You & Friends", the company is starting to establish its own direct sales channel, initially in Germany and Austria.
The new, individual store design concept of the opened THOMAS SABO premium store in Munich's Perusastraße welcomes with natural materials such as walnut wood and marble and a light, airy interior.

In future, a steadily growing number of TS EXCLUSIVE jewellery pieces will be available in the brand's own stores: the handcrafted designs in characteristic THOMAS SABO style are also available via the brand's own online shop.



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